Cohort enrolment closes soon. Only limited spots available. Secure your spot
Growth & Marketing 10 weeks Real-Time Online Enrolling now

Run the campaigns
that actually sell.
In 10 weeks.

Learn paid social, search, SEO and email the way agencies run them: with a budget, a target and a number you have to hit. You will launch live campaigns during the course and report on what they returned.

Create Free Account See curriculum
0+
Graduates across cohorts
0%
Completion rate
10 wks
Structured programme duration
0+
Industry tools you will master
01 Why Digital Marketing

Nigerian businesses are all advertising. Very few of them know what is working.

Every business needs it, most do it badly

Boosting a post is not a campaign. Businesses that can hire someone who understands audiences, creative testing and cost per result will pay for that person quickly.

The results are provable

Marketing is one of the few entry roles where you can walk into an interview with a screenshot: spend in, sales out. We make sure you have those numbers.

It travels well

Ad accounts are remote by nature. Nigerian marketers run campaigns for clients across Africa, the UK and the US, billed in their currency.

Marketing team reviewing campaign performance around a table
02 10-Week Curriculum

Every week builds on the last. Nothing is taught in isolation.

Live classes every Saturday. Recordings within 24 hours. Instructor office hours mid-week.

  1. Week 01

    Digital Marketing Foundations

    • How the customer journey really works
    • Awareness, consideration and conversion
    • Positioning and offer
    • Audience research
    • Choosing channels for a budget
    • Setting a goal you can measure
    • Mini practical: building a marketing plan for a real Nigerian business
    Google Sheets
  2. Week 02

    Brand, Content and Copywriting

    • Brand voice
    • Content pillars
    • The content calendar
    • Writing hooks that stop the scroll
    • Copy for ads, captions and landing pages
    • Designing assets in Canva
    • Practical: a two-week content plan with finished creatives
    Canva
  3. Week 03

    Organic Social Media Marketing

    • Platform mechanics for Instagram, TikTok, X, LinkedIn and Facebook
    • What the algorithms reward
    • Posting cadence
    • Community management
    • Working with micro-influencers
    • Measuring organic performance
    • Practical: growing a live account
    InstagramTikTok
  4. Week 04

    Meta Ads I: Setup and Structure

    • Business Manager and ad account setup
    • The Meta pixel and conversions API
    • Campaign, ad set and ad structure
    • Objectives
    • Audience targeting, lookalikes and custom audiences
    • Budgeting
    • Practical: launching your first campaign
    Meta Ads Manager
  5. Week 05

    Meta Ads II: Optimisation and Retargeting

    • Creative testing frameworks
    • Reading cost per result
    • When to kill an ad set
    • Retargeting warm audiences
    • Scaling budget without breaking performance
    • Reporting to a client
    • Practical: optimising a running campaign
    Meta Ads Manager
  6. Week 06

    TikTok Ads and Short-Form Video

    • How TikTok differs from Meta
    • Hooks in the first three seconds
    • UGC style creative
    • Filming and editing on a phone
    • TikTok Ads Manager setup
    • Spark ads
    • Practical: a short-form creative set and campaign
    TikTok Ads
  7. Week 07

    Google Ads and Search Marketing

    • Search intent
    • Keyword research
    • Search campaign structure
    • Match types and negative keywords
    • Ad copy and extensions
    • Quality score
    • Conversion tracking
    • Practical: a search campaign for a service business
    Google Ads
  8. Week 08

    SEO and Content Marketing

    • How search engines rank pages
    • Keyword research for content
    • On-page SEO
    • Titles, meta descriptions and structured data
    • Technical basics: speed, mobile, indexing
    • Google Search Console
    • Blogging that ranks
    • Practical: optimising a live page
    Search ConsoleSEO
  9. Week 09

    Email, WhatsApp and Funnels

    • List building and lead magnets
    • Landing pages that convert
    • Welcome and nurture sequences
    • Segmentation
    • WhatsApp broadcast and catalogue marketing
    • Deliverability
    • Practical: a complete funnel from ad to sale
    MailchimpWhatsApp Business
  10. Week 10

    Analytics, Reporting and Capstone

    • Google Analytics 4
    • UTM tracking
    • Attribution in plain language
    • Building a client-ready report
    • Capstone: a full campaign planned, launched, optimised and reported
    • Portfolio, CV and LinkedIn
    • Pricing freelance marketing work
    GA4Meta Ads ManagerGoogle Ads

Lesson delivery

Inside every Saturday session

Each live class runs the same three-hour structure: a short recap, focused teaching, then most of the time spent with your hands on the tools.

10 minRecap of the previous lesson and Q&A
75 minNew concepts, live demonstration and guided practical
15 minBreak
60 minHands-on practical: you work independently while the instructor guides
20 minClasswork, challenge exercise, assignment and wrap-up
03 Outcomes

What you walk away with is measurable.

Not a certificate that gathers dust. Real, demonstrable proof of what you built and what you can do.

Live campaigns you actually ran
You will plan, launch and optimise real campaigns during the course, then report on the spend and the return like a professional would.
0
Platforms on your CV
Meta Ads Manager, TikTok Ads, Google Ads, GA4, Search Console and Canva. The platforms named directly in marketing job posts.
Verified, publicly checkable certificate
Every certificate has a unique code. Employers and clients verify it at leadarx.com/verify. It is not a PDF badge.
Marketer analysing campaign performance data on a laptop
Marketer working through campaign data on a laptop
Marketing team reviewing campaign results together
04 Student Stories

They started exactly where you are.

No prior background required. Consistency and showing up every Saturday is what makes the difference.

"I was boosting posts and hoping. Week 5 taught me to read cost per result properly. I cut our ad spend by a third and sales went up. That conversation got me the manager title."
Ngozi Uche
Social Media Manager, beauty brand
"The capstone is a real campaign with real money. I put that report in front of my first client and they signed the same week. Two clients now, both retainer."
Ibrahim Bello
Freelance Media Buyer
"The SEO week surprised me the most. Our listings now come up on Google without paying for every click, which changed the economics of the whole business."
Mercy Adekunle
Marketing Executive, Abuja real estate
05 Pricing

One class format. One fee. ₦65,000 all in.

One format: Real-Time Online, live with an instructor every Saturday. No tiers and no upsell. Everyone in the cohort gets the same class.

Our one class format
Real-Time Online
Next cohort, enrolling now
Saturdays, 8am to 11am WAT
Online, live via Microsoft Teams
Live sessions with your instructor
Dedicated class group
Recorded session replays within 24 hours
Weekly assignments marked by a human
Capstone project and portfolio review
Verified certificate on completion
Pay in full, once₦65,000
Or 2 payments of₦35,000
Instalment total₦70,000
Pay in full and save ₦5,000

No application fee and no separate certificate fee. One course fee, however you pay it.

Register for Digital Marketing

Enrolment in progress. Limited spots left.

How the class works

One format, one fee, one room. Everyone in the cohort learns together, live, at the same price.

Class Live on Microsoft Teams every Saturday, 8am to 11am WAT, with the instructor in the room answering questions as you work.
If you miss Every session is recorded and posted within 24 hours, so a missed Saturday does not put you behind.
Paying There is no application fee and no certificate fee. Pay the whole course fee at once, or pay it in 2 equal parts. Your first payment secures your spot and opens your account.
Certificate Issued on completing the capstone, with a code anyone can verify at leadarx.com/verify.
Verified certificate included
No hidden charges
Secure payment via Korapay
100% online. Learn from anywhere in Nigeria
06 Questions Answered

The questions everyone asks before enrolling in Digital Marketing.

No. Week 1 starts with how the customer journey works and builds from there. The course is designed for complete beginners, career changers and business owners who want to run their own marketing properly.
₦65,000 if you pay in full, or 2 payments of ₦35,000 if you spread it. That is the whole cost: there is no application fee and no separate certificate fee. Paying in full saves you ₦5,000, and your first payment is what opens your account.
You will need a small budget to run live campaigns, and a few thousand naira is enough to complete every exercise. We show you how to test cheaply and we tell you exactly what to spend before each practical. Ad spend is not included in the course fee.
Meta (Facebook and Instagram), TikTok and Google Ads in depth, plus organic social, SEO, email and WhatsApp marketing. Reporting is taught in Google Analytics 4 and Search Console.
Yes, and many students do. Bring your own business as the subject of your practicals and your capstone, and you finish the course with your marketing running properly instead of a hypothetical case study.
Yes, and from anywhere else in Nigeria. The class is live online over Microsoft Teams every Saturday, so there is nowhere to travel to.
Marketing is one of the most freelanced skills in Nigeria, and the course is built to leave you with the proof that wins that work: live campaigns you have run, and numbers you can point at. We introduce alumni to companies who ask us for candidates. We do not promise anyone a job.
Yes. One class a week, Saturday 8am to 11am WAT, with recordings up within 24 hours. Most students are working or running a business while they study.
Every LeadarX certificate has a unique verification code that employers and clients check at leadarx.com/verify. Combined with the live campaign results in your portfolio, it is what gets you the interview.

Other courses at LeadarX

Same 10-week structure, same live Saturday format, same verified certificate.

Data & Analytics
Data Analysis Course

Turn raw spreadsheets into decisions. Excel, SQL, Power BI and Python, taught through real Nigerian business datasets.
AI & Automation
AI Automation Course

Build the systems that do the work. Prompt engineering, AI agents and no-code automation with Make, n8n and Zapier.
Next cohort · Enrolling now

The best time to start is now.

Create your account, pick your course and your class, and pay to secure your spot.

Create Free Account Ask a question

Your first payment secures your spot and opens your account. Spots are first come, first served.